ACQUIRE & PROFILE
As a business, you’re always looking to grow. In order to grow you need to seek new opportunities to attract new customers. With the laws of attraction in mind we’ve built a targeted system to ensure you're not just attracting people, but that you’re attracting the right kinds of people.
At every touch-point there’s an opportunity to collect rich data. Data to uncover what makes customers tick. Data that can turn part-time consumers into brand loyalists. Data that can be mined by our system.1
ANALYSE & SEGMENT
Now that you have access to rich, quality data, you can analyse and segment it to make it work for you. By unpacking the data, we ensure that every business decision you make is a well-informed one.
By ensuring you’re talking to the right people, you’re one step closer to lifetime loyalty.2
PERSONALISE & CONVERT
Having access to data is one thing. Knowing how to adjust your processes and strategies in accordance with this data is a completely different ball game. Understanding the data and gaining insight into the behaviour and attitudes of your consumers will empower you to make smarter business choices.
By developing tailored content and user journeys, you’ll be building the foundations to support a sustainable network of switched on, engaged and loyal brand advocates.3
1-2-1 CONNECTED CONSUMERS
This is the defining point of the entire process. At this point you’ll have a consolidated view of your consumers. Now that you’ve ensured that they’re seeing the content they crave and are being lead down the path they’ve been looking for, you can focus on building a lasting relationship with them.
The Loyalty Clock now becomes a central point of reference, constantly guiding and enabling you to track4